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How Long Should Blog Articles Be?

October 5, 2020 |By NuQuo Admin

Let’s go ahead and address a common misconception regarding the length of a blog article — does a blog need to have a specific word count in order to perform well? Yes and No. It depends on why you’re writing the article in the first place.

The first step to understanding how long your blog article should be is to decide what your overall goal is. For example, you may be writing blogs in order to generate more traffic to your website. Are you writing the blog to answer a question? Is it to share meaningful content? Is your blog a personal journal or diary that your readers find helpful, or relevant?

Depending on why you’re writing the blog, the word count may vary.

Focused On Content

If your sole purpose of writing the blog is to offer valuable content, then consider a longer post that goes into immense detail. The more detail you have, the more relevant the post will become. A great example of a post that does this is Neil Patel’s blog on how to generate online traffic using long-tail keywords. In this article he provides loads of detail for how to use long-tail keywords effectively for SEO. Not only does this article share how to do it, but it also explains the steps necessary to do so.

Blogs focused on offering valuable content are only prioritizing one thing—the reader. So, with the reader in mind there is no limit to how much or how little you have to write. As long as it gives the reader what they are looking for, the blog serves it’s purpose.

NuQuo Tip :

When you’re focused on who is reading the blog instead of who is writing it, your content will generate more traffic.

Focused On Generating Traffic

If you’re writing blogs to improve your SEO ranking on popular search engines, then you may want to keep the following guidelines in mind: 

  • Blog posts should contain at least 300 words in order to rank in a search engine.
  • Blog posts between 2,250-2500 words will rank the best.
From an SEO standpoint, you don’t want your blogs to be too short or too long. Having too few words means there’s not enough useful information for the search engine’s algorithm to prioritize. But if there’s too many words it can be overwhelming for the user to figure out how to comprehend the answer they find by reading your blog. After all nobody wants to read a 10,000 word article.


Let’s Recap!

Today we discussed how long blog articles should be. In short, we discovered that there is not a set word that has to be met in order for a blog to offer value to the reader. But if you’re looking to improve your SEO through writing blogs, it’s best to keep the blogs within the sweet spot—between 2,250-2500 words.

We hope you have found this article to be helpful. If you would like to learn more about similar subjects, please consider subscribing to our newsletter—which will include even more insightful blogs.


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